So What?

Project overview

So What is a vibrant all-day dining fortress, lot of things happen within its walls during the day, from early breakfast with fresh made pastries to late night events where some of the best musicians play live on the old wooden stage. So What is the perfect place to meet, work and enjoy jazzy vibes all day long.

Create a strong brand identity with a retro jazz feeling able to pop up in an urban environment

My role

Art Direction / Logo Design / Branding / illustration

Moodboard

So-What_Moodboard.jpg

Logo design

So What_Behance ProjectArtboard 2.jpg

Colours & Typography

So What_Behance ProjectArtboard 4.jpg
So What_Behance ProjectArtboard 9.jpg

illustrations

So-What_Banner.png
So-What_Behance-ProjectArtboard-7.png

Collaterals

So-What_Business-Card_mockup.jpg
So What_Behance ProjectArtboard 6.jpg

Real-Life Application

So-What_Drum_mockup.jpg
cutting-board-mockup.jpg
urban_poster_mockup.jpg
So-What_beer-glass.jpg