So What?
Project overview
So What is a vibrant all-day dining fortress, lot of things happen within its walls during the day, from early breakfast with fresh made pastries to late night events where some of the best musicians play live on the old wooden stage. So What is the perfect place to meet, work and enjoy jazzy vibes all day long.
Create a strong brand identity with a retro jazz feeling able to pop up in an urban environment
My role
Art Direction / Logo Design / Branding / illustration